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Well of Hope

Enable people to feel the effort needed to fetch water to create empathy. Educate them about water scarcity, and empower them to donate their time and effort to give water to the one in need. We created the “Well of Hope” an installation simple and fun to use. People use the pump and as much water they virtually pump, the Mohammed Bin Rashid Global Initiatives will give to the one in needs.

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During Ramadan, we invited brands to participate in a competition. To use the power of their employees to pump, and the power of their brand push a message about water scarcity, out to their own audiences. 70 brands responded and the 21 with the biggest potential were selected.

Client

MBRGI

Results

  • 1M people will get clean water

  • 150 wells have been pledged to be built

  • 3m USD the equivalent of the 150 wells pledge

  • 459m people reached with a 13k USD media spend.

  • %845 increase in water scarcity awareness in MEA during the campaign

  • A lifelong endowment to provide clean water to 600,000 beneficiaries annually. 

Awards

Well of hope ahmed sari

© 2024 AHMED SARI. All rights reserved.

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